隨著5G時代的到來，信息更迭，流量為王。
　　With the arrival of the 5G era, information is constantly changing, and traffic is king.

　　看著許多草根在短視頻上創業都頗有成就，所以很多人也開始想要慢慢進入，但是在操作的過程中，甚至還沒有開始操作就已經犯錯了。
　　Watching many grassroots entrepreneurs achieve great success in short video entrepreneurship, many people have also begun to want to slowly enter, but in the process of operation, they have already made mistakes before even starting to operate.
　　今天給大家分享一下短視頻運營的十大誤區，也是新手小白最容易犯錯的地方。
　　Today, I will share with you the top ten misconceptions in short video operation, which are also the most common mistakes for beginners and novices.
　　1.不清楚平臺的規則，不做規劃
　　1. Not clear about the rules of the platform and not making plans
　　有很多人剛注冊了一個新的賬號，馬上就發視頻，然后發現完全沒有播放，或者干脆“不適宜公開”。
　　Many people have just registered a new account and immediately post videos, only to find that they have not been played at all or are simply "not suitable for public release".
　　無論什么平臺，都有他自身的規則，很多新手在操作之前根本就沒有了解過平臺的規則，直接開始操作，甚至有些連每個按鈕的功能都不了解，那么結果就會導致限流、重置、刪視頻、嚴重封號。
　　No matter what platform, there are its own rules. Many beginners have no understanding of the platform's rules before operating, and start operating directly. Some even do not understand the functions of each button, which can lead to traffic restrictions, resets, video deletion, and serious account suspension.
　　對于運營來說，一定要先做好規劃：選好平臺、賬號定位、包裝思路、用戶標簽、發布內容與頻率、如何變現這些都是需要提前規劃好的。
　　For operation, it is necessary to first make a good plan: selecting the platform, account positioning, packaging ideas, user tags, publishing content and frequency, and how to monetize all need to be planned in advance.
　　最基本的吸引點、爆點、變現路徑要有，我們最終的目的都是為了變現。
　　The most basic attraction points, explosive points, and monetization paths must be established, and our ultimate goal is to monetize.
　　2.不養號，不活躍
　　2. No account maintenance, inactive
　　抖音是個去中心化的平臺，網上有很多養號技術。其實真正的養號，就是要像一個真實的用戶一樣去使用抖音，關鍵就是看你賬號的活躍度、互動和行為習慣的標簽。
　　Tiktok is a decentralized platform, and there are many number keeping technologies online. In fact, the real number maintenance is to use Tiktok like a real user. The key is to see the activity, interaction and behavior of your account.
　　養號前期并不是給人看的，而是給機器判定賬號權重的。這里要注意的是新號不要著急發作品，用7天左右的時間養號，讓抖音先了解下你的定位。
　　The early stage of account maintenance is not for people to see, but for machines to determine account weights. What should be noticed here is that the new number should not be in a hurry to send out works. It takes about 7 days to raise the number, so that Tiktok can understand your position first.
　　為什么我的賬號沒有推薦量？播放量那么少？都做了那么久了粉絲怎么還上不去？原因可能就是你沒有把號養起來。
　　Why is my account not recommended? Is the playback volume so low? Why can't the fans go up after doing it for so long? The reason may be that you haven't taken care of the account.
　　養號不是單純的多發視頻，其中涉及到標簽定位、賬號權重、流量算法等規則，不能急于求成。
　　Maintaining an account is not just about posting multiple videos, it involves rules such as tag positioning, account weight, and traffic algorithms, and cannot be rushed.
　　3.切記照搬，也要注意[原創陷阱]
　　3. Remember to copy blindly, and also pay attention to the trap of originality
　　如果你在某個平臺看到了一個比較火的視頻，下載下來直接上傳到抖音，以為能火，其實不是的。
　　If you see a popular video on a platform, download it and upload it directly to Tiktok, thinking it will be popular, but it is not.
　　無論是從技術流、高顏值、模仿表演還是有趣段子，那些火的15秒短視頻的背后，粉絲的用戶畫像和用戶行為，已經完全不同于過往的任何平臺。
　　Whether in terms of technology flow, high aesthetics, imitative performances, or interesting jokes, behind those popular 15 second short videos, the user profiles and behaviors of fans are completely different from any platform in the past.
　　抖音的審核方式有兩種，人工審核+機器審核。
　　There are two audit methods for Tiktok: manual audit+machine audit.
　　抖音后臺技術有去重機制，機器會自動判斷你的視頻重復率。重復率如果達到一定的比例就會被視為重復，就不會被推薦，也就沒有辦法獲取更多的曝光。
　　The Tiktok background technology has a de duplication mechanism, and the machine will automatically determine your video repetition rate. If the repetition rate reaches a certain percentage, it will be considered as repetition and will not be recommended, making it impossible to gain more exposure.
　　但是，有的時候，也無需在「原創」上過多的糾結。快速起量的短視頻矩陣，都離不開「模仿」。
　　However, sometimes there is no need to dwell too much on "originality". The rapid development of short video matrices relies on 'imitation'.
　　自己絞盡腦汁、費盡心力做的視頻，可能都比不上簡簡單單地去翻拍爆款。
　　A video that one has racked their brains and put in a lot of effort to create may not be as good as simply remaking a popular product.
　　4.盲目多拍多發
　　4. Blindly shooting and sending multiple shots
　　很多人都會問，你看我的抖音怎么不火呀！
　　Many people will ask why my Tiktok is not so hot!
　　相信很多人都聽過這樣的回答：沒事，多拍多發就可以，總有一個能火的。
　　I believe many people have heard this answer: It's okay, just take more photos and post more, there's always someone who can make it popular.
　　然后你就開始各種拍，各種發，發現別人發布的視頻形式火了，你就去模仿，發現還是不火，然后你又換另一種，不火再換。
　　Then you start shooting and posting various videos. If you find that someone else's video format is popular, you imitate it. If you still don't find it popular, then you switch to another format, and if it doesn't, you switch back.
　　千萬別這樣。抖音是算法驅動的平臺，推薦邏輯和別的平臺不同，強化的是人設標簽，絕對不是依靠量來彌補戰略上的錯誤。
　　Don't do this. Tiktok is an algorithm driven platform. The recommendation logic is different from other platforms. What it strengthens is the human tag, and it does not rely on quantity to make up for strategic errors.
　　了解平臺算法，比盲目多發視頻事半功倍。
　　Understanding platform algorithms can achieve twice the result with half the effort compared to blindly posting multiple videos.
　　算法，是抖音這個短視頻平臺最核心、最重要的特質，外面有很多關于抖音算法的解讀，但都不是官方的。
　　Algorithm is the core and most important characteristic of Tiktok, a short video platform. There are many interpretations of Tiktok algorithm outside, but they are not official.
　　算法生出了“流量池”這個概念，大概邏輯是這樣的：
　　The algorithm gave birth to the concept of "traffic pool", and the general logic is as follows:
　　新視頻發布后，一般會隨機推送給500-1000個用戶，這一階段，稱為“啟動流量池“。接著，【數據好】的視頻就會一級一級往上推，一直到最后成為千萬級播放的視頻，千萬級播放，也被稱為“王者流量池”。
　　After a new video is released, it is usually randomly pushed to 500-1000 users, which is called the "start traffic pool" stage. Then, videos with good data will be pushed up level by level until they become videos with millions of views, also known as the "king traffic pool".
　　而【數據好】包括視頻多個維度的綜合判定，跟視頻數量就沒什么關系了。
　　And 'good data' includes comprehensive judgment of multiple dimensions of videos, which has little to do with the number of videos.
　　切忌盲目發布視頻，也切忌三天打魚兩天曬網。
　　Do not blindly post videos, and also avoid fishing for three days and posting on the internet for two days.
　　5.盲目追熱點
　　5. Blindly chasing hot topics
　　總想著做一個作品就上熱門，不去考慮內容本身會不會有包袱，會不會達到完播率或者轉發點贊評論等。
　　Always thinking about making a work that will become popular, without considering whether the content itself will have a burden, whether it will reach the completion rate or receive likes and comments.
　　在賬號定位垂直的情況下，如果硬追熱點，內容標簽與賬號標簽完全不符，不利于視頻被精準推薦，也不利于上熱門，還可能因為風格突變，引起粉絲反感，導致脫粉。
　　In the case of vertical account positioning, if you blindly follow hot topics, the content tags will not match the account tags at all, which is not conducive to the accurate recommendation of videos, nor is it conducive to becoming popular. It may also cause fans to dislike and lose followers due to a sudden change in style.
　　所以追熱點要有方法地追：
　　So chasing hot topics requires a systematic approach:
　　1、熱點是否與自己賬號相關聯
　　1. Is the hotspot associated with your own account
　　例如你是美食類賬號，就可以蹭接下來端午節的熱點，因為端午節要吃粽子。
　　For example, if you are a food account, you can check the hot spots of the Loong Boat Festival, because Zongzi is eaten on the Loong Boat Festival.
　　但是，做美妝的賬號，看到一個社會性熱點，就去追，與賬號定位就完全沒有關聯。
　　However, for beauty accounts, if they see a social hot topic and follow it, it is completely unrelated to the account's positioning.
　　2、熱點是否正面
　　2. Is the hotspot positive
　　聰明的短視頻運營者會選擇蹭正面熱點，例如，前一陣小孩為消防隊燃燈引路的熱點視頻，類似于這些正能量的熱點可以追，能激發觀眾心中感動、欣慰等情緒。
　　Smart short video operators will choose to ride on positive hot topics, such as the recent hot video of a child guiding the fire brigade with lights. Similar to these positive hot topics, they can be pursued and can stimulate emotions such as emotion and satisfaction in the audience's hearts.
　　3、快速、準確追熱點
　　3. Quickly and accurately track hot topics
　　熱點話題具有很強的時效性，它只在某一段時間里受到廣泛關注。你要在熱點出現的第一時間，判斷是否可追，并及時利用熱點。
　　Hot topics have strong timeliness and only receive widespread attention during a certain period of time. You need to determine whether the hotspot is traceable as soon as it appears and make timely use of it.
　　6.不站在用戶角度
　　6. Not standing from the user's perspective
　　以自我為中心，申請了一個賬號，自己想發什么就發什么，也不關心用戶喜不喜歡看，加了很多高逼格的特效，卻依然沒有播放量。
　　Centered around oneself, I applied for an account and posted whatever I wanted without caring about whether users liked it or not. I added a lot of high-quality special effects, but still didn't get any views.
　　隨便亂發作品會影響你賬號的評級，也會導致賬號的報廢。
　　Randomly posting works can affect the rating of your account and also lead to its scrapping.
　　新號一定不要隨便發作品，先想好要更新什么、目的是什么，然后去有針對性地養號、發作品。
　　Don't post your work casually on a new account. First, think about what you want to update and what your purpose is, and then focus on raising and publishing your account accordingly.
　　我們做短視頻運營一定要有用戶思維，站在用戶的角度考慮，發什么樣的作品他們才愿意看，問題越清晰，粉絲越忠誠，轉化率和關注率也越高。
　　We must have a user mindset when operating short videos, considering from the perspective of users what kind of works they are willing to watch. The clearer the problem, the more loyal the fans are, and the higher the conversion rate and attention rate.
　　7.愛發長視頻
　　7. Love long hair videos
　　十幾秒的短視頻作品，按照大數據顯示只瀏覽6-7秒左右，用戶都沒有耐心看完！所以每3秒必須給用戶一個看下去的理由（劇情），否則用戶就馬上劃走了。
　　Short video works of over ten seconds, according to big data, are only browsed for about 6-7 seconds, and users have no patience to watch them! So every 3 seconds, users must be given a reason to continue watching (plot), otherwise they will immediately swipe away.
　　一般來說，完播率至少要達到60%，才算及格！
　　Generally speaking, a completion rate of at least 60% is required to pass!
　　所以不建議大家貿然去做長視頻，這也是新手不懂運營規則的一個坑。抖音注重的是完播率，不是視頻長短。
　　So it is not recommended for everyone to make long videos rashly, as this is also a pitfall for beginners who do not understand operational rules. Tiktok focuses on the completion rate, not the length of the video.
　　最好根據賬號特性去確定視頻時長，比如說教育科普類的視頻，如果只是一味追求完播率，干貨都還沒講清楚，視頻就結束了，這肯定也是不行的。
　　It is best to determine the video duration based on the characteristics of the account, such as educational science popularization videos. If you only focus on the completion rate and haven't explained the practical information clearly before the video ends, this is definitely not acceptable.
　　8.拍攝設備
　　8. Shooting equipment
　　很多人都會覺得，做視頻就需要很好的拍攝器材，剪輯也需要很專業的設備才可以。
　　Many people think that making videos requires good filming equipment and professional editing equipment.
　　其實一臺手機完全可以了。
　　Actually, a mobile phone is completely sufficient.
　　最重要的還是段子內容的本身，對于視頻，爆點就2-5秒，沒有爆點，不能吸引人，馬上就會劃走，用戶只在意最火的那個點，最讓人心動、最讓人記住的那個點。
　　The most important thing is the content of the joke itself. For videos, the explosive points are only 2-5 seconds long. Without explosive points, they cannot attract people and will immediately swipe away. Users only care about the hottest point, the most touching and memorable point.
　　對于不同的行業，對拍攝器材的要求也不一樣，不求最貴，只求最合適。
　　For different industries, the requirements for shooting equipment are also different. We do not seek the most expensive, but only the most suitable.
　　9.每個視頻都投dou+
　　9. Every video is submitted to Dou+
　　在微信群也好，其他平臺也是，刷粉絲刷量，說可以幫你上熱門，幫你增加很多粉絲。不懂的人就會去做，讓別人去刷粉絲，去點贊，去轉發，但是后來呢？這個賬號基本就死了，完全沒有播放量和點贊量了。
　　Whether in WeChat groups or on other platforms, brushing up fans and increasing traffic can help you become popular and gain a lot of followers. People who don't understand will do it, asking others to brush fans, like, and share, but what happened later? This account is basically dead, with no views or likes at all.
　　刷粉絲是沒有任何意義和價值的，如果你的賬號都是僵尸粉，根本沒有播放量，那你的作品還能上去嗎？還能給你推薦曝光嗎？
　　Brushing fans has no meaning or value. If your account is full of zombie fans and has no views, can your work still go up? Can I still recommend exposure for you?
　　非垂直類的內容，不建議投dou+
　　Non vertical content is not recommended for submission+
　　dou+這個東西，如果你做的不是垂直類的內容，投dou+的性價比就非常低。
　　If you are not creating vertical content, the cost-effectiveness of investing in dou+is very low.
　　想要視頻大爆，是不可能靠投dou+完成的。因為100塊dou+只會增加5000左右的播放，并不會提高你的完播率！
　　It is impossible to achieve a video explosion through Dou+investment. Because 100 dou+will only increase playback by about 5000 and will not improve your completion rate!
　　10.不學習，自己摸索
　　10. Don't study, explore on your own
　　互聯網創業，最怕的就是自己摸索，不是錢的問題，是時間的問題。
　　The most important thing for Internet entrepreneurship is to explore on your own, not about money, but about time.
　　自己摸索出來或許需要幾個月時間，但是這幾個月平臺規則已經改了好多次了，自己摸索的路也有非常多的彎路，所以還是建議去學習，去請教別人，這樣會少走很多彎路，快速掌握初級技能。賺錢才是重點。
　　It may take a few months to figure it out on your own, but the platform rules have been changed many times in these months, and there are also many detours in the path of exploration. Therefore, it is recommended to learn and seek advice from others, which will save a lot of detours and quickly master basic skills. Making money is the key.
　　其實很多玩短視頻的人，對于平臺背后的上熱門機制、用戶組成、視頻制作技巧一竅不通。也沒有系統、專業化的學習運營技巧，所以就算玩抖音很久，依舊毫無進展。
　　In fact, many people who play short videos are completely clueless about the popular mechanisms, user composition, and video production techniques behind the platform. There is no systematic and professional learning of operation skills, so even if you play Tiktok for a long time, there is still no progress.
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